Digital Signage, It will help you…
Build visibility that translates into sales and brand loyalty.
Studies show increased information equals increased sales. Digital signage helps you
enliven your presentation of information so it's noticeable and memorable. Create brand
awareness in and outside your business, at trade shows, in transportation hubs, or along a
commercial thoroughfare. Accentuate your value proposition and how you differ from your
competition. Highlight special prices, upsell and cross-sell products and services, and drive
purchase shifts that, in turn, give you margins. And keep them coming back for more. It's
all about building relationships for the long term, not just using discounts and other
promotions to move products off shelves. Done right, digital signage enables you
to create a truly branded experience, an emotional bond between you and customers.
Manage, fine-tune displays for current and relevant marketing.
Posters, flyers, and other static signage and collateral can take hours or even days to replace.
Digital signage, however, enables you to easily add, remove, and refine content—often in a
matter of seconds. Stream information in real-time, mix it with recorded media and boilerplate,
and tailor it to who's on hand, the time of day, and even local weather conditions. It's
advertising that's more intelligent and intent on pleasing the individual, not a wide swath
of “consumers.” The flexibility enables you to fashion multimedia presentations for specific
demographics. Studies of customer buying habits find that most buying decisions are made at the
point of sale. Don't squander the opportunity with a paper sign, not when you can drive
impulse buys with compelling, dazzling digital signage.
Scale the message to match the venue and your imagination.
Whether you're indoors or out, in bustling nightspots, or in a strip mall suite, you'll find a digital signage solution that suits your
space, clientele, and the image you want to project. Large, established corporations can use
interactive kiosks to connect with customers on a more personal level. Small, growing firms
can use large screens to cast themselves as major players—even on a limited budget. Plasma
and LCDs are coming down in price, and new turnkey solutions make it easy to deploy
professional-looking signage no matter the scale: on small monitors in small foyers, on video walls
in wide airport concourses, or on bright LED billboards that illuminate in the night.
Grab attention to broadcast and narrowcast information.
Electronic signs isn't just a sales and merchandising tool. It's a communications tool
that can be adapted for endless uses outside of commerce. Use it for internal
corporate messaging to boost morale and to recognize achievements. And in the manufacturing
setting, where loud machinery drowns out a voice over a PA system, you can use large screens
above an assembly line to communicate with workers more effectively. School campuses, large
medical centers, and government installations use dynamic signage for emergency broadcasting
systems, posting cafeteria menus, and digitally extending the classroom environment to reach more
students. Digital signage can also keep people entertained and informed of the schedules,
weather, and news wherever they're forced to wait. And it can keep them moving, connected
with the services they need with wayfinding visitor centers and kiosks in town centers.
What's really nice is you can quickly cater to any audience at any hour with dayparting
scheduling and other custom content delivery tools.